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Diffco launched Sharefront’s online platform on time and within budget, with a UI/UX that exceeded expectations and a seamless integration of marketing and business processes. Sharefront is now rapidly increasing customer conversions.
Founded by commercial real estate professionals, Sharefront is a pioneer in developing, promoting, and managing co-retail properties.
As a start-up, Sharefront needed to quickly launch an online platform, test its business model, gain market feedback, and build its customer base. The platform had to provide an exceptional user interface and user experience (UI/UX). It also had to integrate marketing and back-office operational functions to maximize efficiency and profitability.
After an intensive search for a software development partner that could take on the challenge of a nonstandard, customized solution, Sharefront chose Diffco for its combination of technical skills, creativity, quality, and value. Most importantly, Diffco could dedicate teams to cost-effectively develop multiple project elements simultaneously.
The Diffco team of UI/UX experts understood Sharefront’s urgent need for a compelling, easy-to-use platform. The site had to drive user engagement, convert visitors into customers, and grow revenue and profits.
One key success metric for the Sharefront platform was turning inbound traffic into revenue. So Diffco collaborated with Sharefront’s marketing and business teams to understand the target audience, optimize the platform’s flow for users, and build an interactive experience to drive conversions.
To make Sharefront’s content entertaining and easy to understand, Diffco implemented video and animation to explain the co-retail business concept, benefits, and enrollment process.
At each step of development, Sharefront’s platform design was propelled by a data-driven Agile process. Diffco incorporated user and client feedback into each progressive sprint to meet or exceed design goals and user requirements.
Another key success metric for Diffco’s development team was integrating the Sharefront platform with CRM, marketing, and enterprise resource management (ERP) systems.
Diffco always seeks the best solution to meet its client’s particular needs.
Good data analysis produces the best business and marketing decisions, and Diffco has deep experience integrating analytics into digital marketing and e-commerce systems. Diffco’s analytics team does not simply install tracking codes, it takes the time to understand each client’s key metrics and integrate them into automated marketing processes.
The Sharefront platform also needed to translate member inputs into backend business processes, such as matching a brand’s storefront needs with a dynamic database of retail properties.
While developing the front and back ends of the Sharefront platform, Diffco simultaneously built a new brand identity for Sharefront. The Diffco creative design team established a new corporate logo, color palette, graphic look, and style template.
With Diffco’s software development, integrations, creative design, quality control, and site deployment, Sharefront was able to launch its online platform on time and within budget. The response from Sharefront’s investors, members, and prospective clients was universally positive. The UI/UX exceeded expectations, the integrations worked seamlessly as expected, and, most importantly, the number of inquiries that converted into customers increased rapidly.
We believe in turning ideas into reality and we're ready to join your journey. Reach out to us and let's start discussing your project.
We will contact you shortly and discussing your vision. Together, we can craft software solutions that elevate your business to new heights.
We believe in turning ideas into reality and we're ready to join your journey. Reach out to us and let's start discussing your project.
We will contact you shortly and discussing your vision. Together, we can craft software solutions that elevate your business to new heights.